Visual Web Analysis

Full Sail University

Pinterest

When I look at the content on FSU's Pinterest account, I get a hyped up feeling. Full Sail University posts photos that give a clear and concise image of what their programs are about. From what degree programs they have to what students are doing at the school to what students do after and their accomplishments after they have graduated and moved on into their chosen field. I also took note of the career tips board and post with a warning to journalists and the three legal issues they face and how to avoid them. The Full Sail University Pinterest account inspires people to do more and be creative. This engages their audience to take a closer look at Full Sail University and to maybe give it a shot with their aspirations and dreams.

Dollar Shave Club

Instagram

Dollar Shave Club engages their audience with witty and clever tips and tricks with some good comedy in the mix. It's very reminiscent of their first commercial of "Our blades are f***ing great". The half sing-song captions with the witty humor demand attention from their followers. Beyond the humor and wit of the captions, every Friday they offer free compliments to someone a follower can tag in the post and Dollar Shave Club will send them a free compliment. If that's not engaging their audience, I don't know what will. The visuals are eye-catching and the colors in their text images draw attention to them so you click on the image and read the caption and are instantly draw in by the humor I mentioned earlier. They also have some useful tips with some rarely known facts about razors and personal hygiene. For example they have a warning about sharing razors without disinfecting them first. Dollar Shave Club's Instagram account is top notch.

Link to Dollar Shave Club's Ad

Science World

Facebook

Science first and foremost is all about presenting scientific facts in a fun and engaging way to people of all ages. They engage their audience by asking their favorite memories of Science World by asking them to send video explaining the memory and why it's their favorite. I watched a video of a behind the scenes with the museum's curator. It caught my attention because it wasn't the person you'd expect. I might be stereotyping but its true. You expect someone older to be the curator for the museum but this was an individual closer to my age. I expect that to be a good way to catch the attention of more people, especially the younger crowd. The look behind the curtain so to speak is also sure to catch attention. Transparency is key to this day and age. It makes people feel like they are more involved.