Science
World
Science World is known for
their quirky advertisements in Vancouver, Canada. Anywhere from
billboards to buses, random placements such as their ad stating
tigers will use litter boxes out in the middle of the sidewalk.
The reason for the success of
their advertisement strategy is they present the fact in a different
way and make it over the top so people take notice. Who wouldn't
notice a billboard that says "Diamonds aren't all that rare."?
On top of that, the billboard is covered in diamonds.
The assets they use include:
the physical billboard, people, even so far as a scale in an elevator
to prove that you weigh less going down in an elevator. The last is
their logo that stands out with a great slogan, "Science World:
We Can Explain".
Viral
Video Effectiveness
Part of what makes a video go viral is the random one
time event thing that someone happens to catch on video. If you miss
it, it will never happen again. The other side is catching an
unrecognizable individual displaying an amazing talent in private or
public place. The last is already have millions of loyal followers
that will always watch your videos as in the likes of Pewdiepie,
Markiplier, or Jacksepticeye. These few YouTubers videos almost
always get in the range of a million views or more because they have
built a loyal community of followers.
According to Forbes' website there are six pieces of
advice to help your video go viral: Be short and sweet, Be Upbeat, Be
Timely (Current events), Be Involved with your audience, Be
Informative (Teach something new), and Be Inspiring.
Podcasts
and Brands
Podcasts can help different
brands in many ways, especially if they are already well known.
You've got your loyal community of followers that follow you on
social media and YouTube. They obviously want to hear what you have
to say.
Podcasts started making a huge
jump in 2015 and 2016. If you look at the number of consumers back
then, they have grown by 23%. If you go back all the way to 2013 they
have grown by a whopping 75%.
Now that I've established that
podcasts are on the rise, the use of this media outlet is quite
versatile and a different kind of useful. For one, speaking is faster
than writing. Here in 2019 in the USA we are always on the go, many
don't have time to sit down and read anything so that's where
podcasts come in. You can reach today's on-the-go audience. They can
be headed to work or just meeting up with some friends and they can
listen to your podcast on their way there.
Finally we can see how the
podcast can help grow your brand or business. First off, they give
you the opportunity to position yourself as the expert. Second, they
establish trust between you and your audience and gives you yet
another opportunity to have some exposure for that new project you're
working on and build some hype. The last thing is you can market to
this loyal community of listeners and then turn it into a blog post.
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